Alfa-Bank 20th

Alfa-Bank offered her beloved City its heartfelt congratulations on Moscow City Day, and presented her citizens with an unique Alfa-Bank 4D Show, created and produced by David Atkins.

Ìîñêâå 864 years

Creators

David Atkins

David Atkins

Director, choreographer and executive producer, David is the founder and CEO of DAE and globally known for creating innovative, high tech shows with deep emotional impact.
This world-famous Australian created and directed some of the largest live events of the decade — the Opening and Closing Ceremonies of the Sydney 2000 Olympic Games and the Doha 2006 Asian Games, the Opening, Closing and Victory Ceremonies of the Vancouver 2010 Olympic Winter Games and the Opening Ceremony of Shanghai 2010 World Expo. He also wrote, directed and produced dozens of famous musicals all over the world.
Alain Robert

Alain Robert

This celebrated French climber has conquered skyscrapers all over the world.
The façade of the Moscow State University building will become not only a canvas for the largest video projection ever attempted, but also the surface that Alain Robert will free-climb. The famous French «Spider-Man» will climb one of the world attractions with no outside assistance, using only his bare hands.

The Alfa-Bank show was created by David Atkins Enterprises (DAE), and will be directed live by David Atkins himself in Moscow! Don’t take our word for it or rely on the massive media coverage of their unrivalled creative expertise — watch the show and judge for yourself! David Atkins and his team at DAE have created and produced the most famous live events that the world has ever seen: the Opening and Closing Ceremonies of the Sydney 2000 Olympic Games and the Doha 2006 Asian Games, the Opening, Closing and Victory Ceremonies of the Vancouver 2010 Olympic Winter Games and the Opening Ceremony of Shanghai 2010 World Expo. DAE is excited to bring their expertise to Moscow, and expects the Alfa-Bank Show to become one of the crown jewels in their portfolio...

Facts

The statistics of the show alone are sure to amaze you:

  • 200 trucks full of equipment from several countries of the world;
  • 25,500 square meter total projection area;
  • 81 hi-tech projection units;
  • 40 «Big Lights» projectors which can illuminate the sky for more than one kilometer.

Can you imagine a billion watts of sound? Twelve acoustics lines were used for the sound delay effects. Over 2,000 cubic meters of iron construction was built, weighing in at more than one million kilos. Together, these factors ensured that all spectators from Moscow University to the Vorob’yovy Gory City Viewing Point was able to see and hear the show in all its splendour!

Idea

Alfa Show 4D  took its spectators through an incredible journey from Moscow to different worlds, real and imaginary, through natural landscapes and masterpieces of architecture, famous attractions and the esoteric niches of the human mind and the imagination. DAE played with the façade, creating and deconstructing iconic images and Russian masterpieces, and scenes of nature and technology. In a matter of seconds, the University building iced up, transformed into a giant aquarium and later into the space station in the night sky; it completely disappeared and was «re-built» over and over again, and Vorob’yovy Gory, for a few moments, was crowned by many Wonders of the World, including the Sphinx, the Eiffel tower, and Big Ben. This technical odyssey into the realm of the human mind and its achievements concluded in Moscow and a celebration of her 864th birthday, as well as Alfa-Bank’s 20th anniversary.

Effects

The Alfa Show 4D  showcased a unique combination of 3D projection with live performances, and scenic and special effects. Illusion become a part of tangible objects, reality melded into fantasy, and unprecedented 4D effects mesmerized the audience. Laser missiles set off real flames, and global celebrity Alan Robert conquered the constantly changing façade of the University. The French master of free-climbing has received worldwide attention for ascending to the top of skyscrapers without any ropes, pulleys or safety harnesses. We brought him here to Moscow to congratulate our great city, and use his example to show us that each and every one of us can achieve the impossible!