Alfa-Bank 20th

Alfa-Bank offered her beloved City its heartfelt congratulations onMoscow City Day, and presented her citizens with anunique Alfa-Bank 4DShow, created and produced byDavid Atkins.

 864 years

Creators

David Atkins

David Atkins

Director, choreographer and executive producer, David isthe founder and CEO ofDAE and globally known for creating innovative, high tech shows with deep emotional impact.
This world-famous Australian created and directed some ofthe largest live events ofthe decade the Opening and Closing Ceremonies ofthe Sydney 2000 Olympic Games and the Doha 2006 Asian Games, the Opening, Closing and Victory Ceremonies ofthe Vancouver 2010 Olympic Winter Games and the Opening Ceremony ofShanghai 2010 World Expo. Healso wrote, directed and produced dozens offamous musicals all over the world.
Alain Robert

Alain Robert

This celebrated French climber has conquered skyscrapers all over the world.
The façade ofthe Moscow State University building will become not only acanvas for the largest video projection ever attempted, but also the surface that Alain Robert will free-climb. The famous French Spider-Man will climb one ofthe world attractions with nooutside assistance, using only his bare hands.

The Alfa-Bank show was created byDavid Atkins Enterprises (DAE), and will bedirected live byDavid Atkins himself inMoscow! Dont take our word for itorrely onthe massive media coverage oftheir unrivalled creative expertise watch the show and judge for yourself! David Atkins and his team atDAE have created and produced the most famous live events that the world has ever seen: the Opening and Closing Ceremonies ofthe Sydney 2000 Olympic Games and the Doha 2006 Asian Games, the Opening, Closing and Victory Ceremonies ofthe Vancouver 2010 Olympic Winter Games and the Opening Ceremony ofShanghai 2010 World Expo. DAE isexcited tobring their expertise toMoscow, and expects the Alfa-Bank Show tobecome one ofthe crown jewels intheir portfolio...

Facts

The statistics ofthe show alone are sure toamaze you:

  • 200 trucks full ofequipment from several countries ofthe world;
  • 25,500 square meter total projection area;
  • 81hi-tech projection units;
  • 40Big Lights projectors which can illuminate the sky for more than one kilometer.

Can you imagine abillion watts ofsound? Twelve acoustics lines were used for the sound delay effects. Over2,000 cubic meters ofiron construction was built, weighing inatmore than one million kilos. Together, these factors ensured that all spectators from Moscow University tothe Vorobyovy Gory City Viewing Point was able tosee and hear the show inall its splendour!

Idea

Alfa Show 4D took its spectators through anincredible journey from Moscow todifferent worlds, real and imaginary, through natural landscapes and masterpieces ofarchitecture, famous attractions and the esoteric niches ofthe human mind and the imagination. DAE played with the façade, creating and deconstructing iconic images and Russian masterpieces, and scenes ofnature and technology. Inamatter ofseconds, the University building icedup, transformed into agiant aquarium and later into the space station inthe night sky; it completely disappeared and wasre-built over and over again, and Vorobyovy Gory, for afew moments, wascrowned bymany Wonders ofthe World, including the Sphinx, the Eiffel tower, and Big Ben. This technical odyssey into the realm ofthe human mind and its achievements concluded inMoscow and acelebration ofher 864th birthday, aswell asAlfa-Banks 20th anniversary.

Effects

The Alfa Show 4D showcased aunique combination of3Dprojection with live performances, and scenic and special effects. Illusion become apart oftangible objects, reality melded into fantasy, and unprecedented 4Deffects mesmerized the audience. Laser missiles set off real flames, and global celebrity Alan Robert conquered the constantly changing façade ofthe University. The French master offree-climbing has received worldwide attention for ascending tothe top ofskyscrapers without any ropes, pulleys orsafety harnesses. Webrought him here toMoscow tocongratulate our great city, and use his example toshowus that each and every one ofus can achieve the impossible!